Support

Finding others committed to overcoming their eating and body image issues who are also willing to support you in your journey, can be a crucial arrow in your healing quiver. Not only can a support network speed up your healing, but its very presence undermines the ego’s insipid message that you are the only human who struggles with food and weight. In the past, the Ego’s relentless Critic may have cruelly hissed that you alone are spineless, weak-willed, and can’t control this most basic of urges. But now, armed with your new support network, you can casually dismiss the Critic’s toothless judgments because the very existence of others who struggle with food negates them.

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Why Can’t I Keep the Weight Off

In this clip, Laura talks about why people can lose weight but invariably struggle to keep it off. Skinny Thinking teaches you how to question and debunk the misguided thinking that keeps you regaining your lost weight. You can check out her book, Skinny Thinking on Amazon.com.

How Do I Stop Wanting What I Want?

When it comes to food, we think that wanting what we want is inevitable, an irrevocable fait accompli. Fortunately, nothing could be further from the truth.

The idea of giving up a food we love is tantamount to giving up our right arm or our first-born child. Even the great King Solomon couldn’t come up with a solution to the conundrum of passionately loving food that doesn’t love us, loving food that makes us fat, sluggish irritable, and unhealthy.

When a food makes us feel giddy and out of control and we can’t stop eating, it’s best to either make a rule about it or give it up. Here are some examples of rules, “I won’t keep this in the house but I can eat when I’m at a restaurant” or “I can have this once a week when I go to Aunt Sallie’s for dinner” or “ I will eat a small square of this and only that much and freeze the rest.” If you can’t stick to the rule then it’s time to consider cutting that food out of your life.

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Food, Skinny Thinking, and Sex

“ Do you dream in chocolate?”

“Once you break it’s shell the filling will start to melt and so will you.” (Lindor Truffels)

“Over 160 years of passion for that one moment of yours.”

These taglines come to us courtesy of the Lindt Company. Here is what one of their customers wrote: “Lindt Lindor Truffels are the ultimate chocolate lover’s dream. The wonderful smooth chocolate filling inside a rich chocolate shell is enough to turn a chocolate lover into a truffle addict. I bought a couple bags of the milk and white chocolate as favors for a party and just couldn’t seem to control my urge to eat them all. Just one of them will get you hooked.”

The goal of food marketers is to entice us to lust after their food. Because selling food based on its nutrition just isn’t sexy, their tactics are designed to appeal to our desire for pleasure, systematically working us into a craving frenzy so powerful that we feel compelled to storm the closest merchant in hot pursuit of their brand of food. If we’re not flushed with desire after seeing their ad, they haven’t done their job.

Having learned the potent trick of selling the “sizzle” not the steak, food marketers’ first line of attack is our senses. If they succeed in engaging our senses through a seductive image, smell, taste, or texture description, they lead us down the merry path of imagining just how good that food will taste once it’s in our mouth. At this point, they’re ninety percent of the way there. Just by encouraging us to imagine what their food will taste like in our mouth, we become their food-sex slaves and “cha ching,” their cash registers start to ring.

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